Helen Wei

Citations: Brand Storytelling

*References for other prompts are already embedded in the documents

Kimont, K. (2024, October 19). The Meaning Behind Billie Eilish’s Love Song “Birds of a Feather.” NBC. https://www.nbc.com/nbc-insider/billie-eilish-birds-of-a-feather-meaning-about

The Timeline. Ralph Lauren. (n.d.-b). https://www.ralphlauren.com/rl-50-timeline-feat

Very Ralph. (2019). HBO Max. Retrieved from https://play.max.com/show/9e1a5e83-ff32-4778-bb80-27870c59c97a.

Image Sources

BellaTP. (n.d.-b). time princess [Image]. Pinterest. https://www.pinterest.com/pin/129337820544609586/

Billie Eilish [@billieeilish]. (2023, September 19). i’m somewhere else [Image]. Instagram. https://www.instagram.com/p/CxZFF3WvKfE/?img_index=1

Billie Eilish [@billieeilish]. (2024, April 8). “HIT ME HARD AND SOFT” MY THIRD ALBUMMMMMMMMMMMMM COMES OUT MAY 17THHHHHHHHHHHHHHHH AHHHHHHHHHH :PPP finneas and i truly could not [Image]. Instagram. https://www.instagram.com/p/C5gTZU-rWIJ/

Ralph Lauren [@RalphLauren]. (2021, April 2). Step into our Beverly Hills Flagship Store from the comfort of your home Discover the ultimate virtual shopping experience: http://rlauren.co/RLVirtualStore-T… [Image]. X. https://x.com/RalphLauren/status/1378034917557305347

Ralph Lauren [@ralphlauren]. (2024, October 5). Fall 2024 blends Ralph Lauren’s favorite inspirations: traditional menswear silhouettes, evening glamour, and tone-on-tone styling. Discover the #RalphLauren Norreen Wool [Image]. Instagram. https://www.instagram.com/p/DAwWH2hSGzm/?img_index=1

Ralph Lauren [@ralphlauren]. (2024, October 31). Five master artisans hand-embellish the #RLCollection Shirlee jacket’s herringbone motif with more than 67,000 white and cream crystals. Discover the [Image]. Instagram. https://www.instagram.com/p/DBzRoQvyrV1/?img_index=1

Ralph Lauren [@ralphlauren]. (2024, August 29). Game. Set. #PoloBear. Our icon’s @USOpen debut takes an unexpected twist with a visit from a New York local. #RLTennis [Video]. Instagram. https://www.instagram.com/p/C_QsbVpu-Ia/

Ralph Lauren [@ralphlauren]. (2024, December 31). A #NewYearsEve performance like no other. From piano keys to starlit skies, our #PoloBear conducts an unforgettable celebration going into [Video]. Instagram. https://www.instagram.com/p/DEQBfongzOO/

Ralph Lauren [@ralphlauren]. (2025, January 26). Match-ready with #MARK Dressed in tennis-inspired #PoloRLStyle, #MarkLee joins us in the #RalphLauren suite ahead of the #AusOpen finals. #PoloRalphLauren [Image]. Instagram. https://www.instagram.com/p/DFSCpV1u8PK/?img_index=5

Ralph Lauren [@ralphlauren]. (2025, February 5). Hand-knit in Italy to create an ombré effect, our classic rollneck sweater is styled with a tonal #RL888. Shop the [Image]. Instagram. https://www.instagram.com/p/DFsueGlRVWh/?img_index=1

Ralph Lauren [@ralphlauren]. (2025, March 9). A monochrome look from Spring 2025 #RalphLauren is complete with the Automotive sunglasses—now in clear acetate. Explore the world of [Image]. Instagram. https://www.instagram.com/p/DG_b1yiyEKM/?img_index=1

Ralph Lauren [@ralphlauren]. (2025, March 9). A monochrome look from Spring 2025 #RalphLauren is complete with the Automotive sunglasses—now in clear acetate. Explore the world of [Image]. Instagram. https://www.instagram.com/p/DG_b1yiyEKM/?img_index=5

About ME

I’m Helen — a storyteller, design thinker, and brand builder.
With a sharp eye for aesthetics and a heart rooted in creativity, I craft compelling narratives that turn ideas into impact and bring brands to life.

Let’s make something unforgettable!

Let’s connect

Got a project, idea, or just want to say hi? I’m always excited to collaborate, brainstorm, or chat over a good cup of coffee (virtual or not).
Drop me a line — I’d love to hear from you.

📮 Email: helenwei@usc.edu
📍 Based in Beijing & Los Angeles