Helen Wei

Discover the luxurious fragrance that combines heavenly notes with earthly indulgence.

Le Labo’s MUSC 25, the Los Angeles City Exclusive, is a scent that epitomizes the allure of LA—a city known for its celestial beauty and opulent lifestyle. Join us on a journey through the divine and decadent essence of MUSC 25.

Los Angeles, famously known as the City of Angels, is a place where dreams take flight and luxury abounds. It’s a city that captures the imagination with its stunning landscapes, vibrant culture, and a unique blend of the heavenly and the earthly. Le Labo’s MUSC 25 is a fragrance that encapsulates this duality, offering a sensory experience that is both ethereal and indulgent.

MUSC 25 begins with angelic, musky, rosy, and aldehydic notes that are so bright and intense, they feel almost heavenly and blinding. This brilliant opening reflects LA’s perpetual sunshine and its status as a symbol of light and optimism. As the fragrance develops, it reveals a richer, more intricate core. Notes of vetiver, ambergris, musk, and civet (vegan synthetics, of course) introduce a earthly, somber, and darkly seductive charm, mirroring the city’s more sensual and decadent aspects.

Available exclusively in our Los Angeles labs

MUSC 25 invites you to indulge in the luxury that defines this iconic city.

Imagine strolling through a sunlit day in LA, every step accompanied by the intoxicating blend of light and dark, innocence and seduction. It’s a fragrance that doesn’t just sit on your skin; it transforms with you, adapting to your own unique presence and leaving a trail of heavenly scent and earthly pleasure.

Le Labo’s MUSC 25 is more than just a perfume; it’s an experience. It’s a journey through LA’s most luxurious moments, from serene beach sunsets to glamorous Hollywood nights. Each spritz is a reminder of the city’s opulence and its ability to mesmerize and captivate. This fragrance is a must-have for anyone looking to capture the essence of LA’s luxurious lifestyle.

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If you can’t wait to experience MUSC 25, visit our Los Angeles labs where it’s available all year round. For those outside of LA, MUSC 25 will be available online every August through September for samples and full sizes. Indulge in the divine and embrace the luxurious essence of MUSC 25 today!

Disclaimer: I personally have no affiliation with the brand or product and this is created for a class project.

About ME

I’m Helen — a storyteller, design thinker, and brand builder.
With a sharp eye for aesthetics and a heart rooted in creativity, I craft compelling narratives that turn ideas into impact and bring brands to life.

Let’s make something unforgettable!

Let’s connect

Got a project, idea, or just want to say hi? I’m always excited to collaborate, brainstorm, or chat over a good cup of coffee (virtual or not).
Drop me a line — I’d love to hear from you.

📮 Email: helenwei@usc.edu
📍 Based in Beijing & Los Angeles