
Le Labo’s MUSC 25, the Los Angeles City Exclusive, is a scent that epitomizes the allure of LA—a city known for its celestial beauty and opulent lifestyle. Join us on a journey through the divine and decadent essence of MUSC 25.


MUSC 25 begins with angelic, musky, rosy, and aldehydic notes that are so bright and intense, they feel almost heavenly and blinding. This brilliant opening reflects LA’s perpetual sunshine and its status as a symbol of light and optimism. As the fragrance develops, it reveals a richer, more intricate core. Notes of vetiver, ambergris, musk, and civet (vegan synthetics, of course) introduce a earthly, somber, and darkly seductive charm, mirroring the city’s more sensual and decadent aspects.
MUSC 25 invites you to indulge in the luxury that defines this iconic city.

Bulletin

Bus Shelter

If you can’t wait to experience MUSC 25, visit our Los Angeles labs where it’s available all year round. For those outside of LA, MUSC 25 will be available online every August through September for samples and full sizes. Indulge in the divine and embrace the luxurious essence of MUSC 25 today!
Disclaimer: I personally have no affiliation with the brand or product and this is created for a class project.
I’m Helen — a storyteller, design thinker, and brand builder.
With a sharp eye for aesthetics and a heart rooted in creativity, I craft compelling narratives that turn ideas into impact and bring brands to life.
Let’s make something unforgettable!
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Got a project, idea, or just want to say hi? I’m always excited to collaborate, brainstorm, or chat over a good cup of coffee (virtual or not).
Drop me a line — I’d love to hear from you.
📮 Email: helenwei@usc.edu
📍 Based in Beijing & Los Angeles